To maximise and optimise the event promotion opportunities and activities of FISA events.
2.1 To advise organising committees of FISA’s main events on:
2.1.1 Their policy and strategic planning for the promotion of their event;
2.1.2 Promoting their event to the local, regional and international communities, utilising all media and communications platforms as well as stakeholder relations;
2.1.3 Improving stakeholder experience at events through sport presentation, social media, reporting and information distribution.
2.2 To assist with the transfer of knowledge on promotion strategies and activities between FISA and past, present and future organising committees of FISA’s main events:
2.2.1 By developing and populating FISA’s knowledge transfer database in the event promotion area;
2.2.2 By facilitating interaction between organising committees of events in the event promotion area.